Chatbot technology helps e-commerce and the retail sector
not only retain old customers but also attract new ones
Chatbots attract consumers, increase engagement and promote customer loyalty by prioritizing effective customer engagement and personalization.
Personalization plays an imporatnt role in this industry. Intelligent chatbots backed by company data can make personalised suggestions, make upselling offers and even cross-sell customers based on their interests. This also helps in effective remarketing.
Chatbots increase customer satisfaction by personalizing their experience. This increases engagement levels which in turn improves revenue margins. Happier customers tend to return to make purchases based on their past experiences.
Chatbots offer a consistent response to customers. This helps businesses to provide a great experience during each conversation. The consistency of receiving a good response every time they interact makes customers happy and in-turn helps build brand value.
With chatbots available to assist customers, there would be a significant drop in the call volume at the support center and most customer queries will readily be solved at the first instance. This helps avoid unnecessary calls, and in-turn reduces operating expenses.
Chatbots work tirelessly. They aid customers at any given time, unlike humans who are prone to burnout under stress. This helps eliminate human-error and enhances productivity. As a result, it not only helps retain old customers but also acquire new ones.
Conversational chatbots have the ability to influence customers into buying higher value products based on their interests. During the conversation, AI picks up customer interests and shows them products that they might like, without appearing persuasive.
Chatbots can bypass e-mail and directly remind users of the items that are still in their shopping cart. Direct messages are 12 times more likely to be read than email, thereby resulting in higher conversion rates. This helps in solving the problem of abandoned carts at checkout.
Transform hospital operation, improve patient and staff experience
Customers can instantly reach out to a chatbot and get quick help. Moreover, chatbots don’t sleep or take coffee breaks, so they can rapidly respond at any time of the day, any day of the year.
Chatbots can offer personalized recommendations based on user’s likes, dislikes and chat history. This helps drive more customers to the final stage of the sales funnel.
After helping customers through the entire process of recommending, selecting, and aiding buying decisions conversational chatbots can also go to the extent of completing buyers’ purchases.